Cardi B Drops Extremely Competent Major Label Debut

     Cardi B crushed the billboard charts in mid 2017 with her first major label single, Bodak Yellow. The track’s charismatic vocals and heavy trap influence rocket it to number one on the billboard chart, the first song by a female, solo rapper to do so since Lauren Hill in 1998. She beat out Taylor Swift’s “Look What You Made Me Do,” and went on to have the longest run at number one of any female, solo rapper ever. In short, Cardi B’s success didn’t take long to catch up with her bombastic lyrics, and the music world was hotly anticipating her inevitable LP release.

   In the meantime, new fans found two well rounded, if a bit unfocused mixtapes in Cardi’s catalog to tide them over. Those projects, however, set expectations quite a bit lower than they clearly should’ve been. From the opener, Invasion of Privacy’s purpose is clear. Cardi is here to prove herself, and this record is how she’s going to do it.

   The beats on this record are excellent and diverse. Tracks like “Get up 10” and “Bickenhead” feature busy, bass heavy trap-influences, while tracks like “Bodak Yellow” utilize minimal backing tracking, and lean heavily on Cardi B’s performance, which works well. On top of that, tracks like “Be Careful” and “I Like It” utilize upbeat, major-keyed instrumentals which contrast heavily with the dark tone of the record, the latter track being built around an interesting sample of Tito Nieves’ iconic, Caribbean party anthem, “I Like It Like That.” These tracks had easily the most potential for failure, but instead they work surprisingly well.

   However, that’s not to say that there are no bad instrumentals on this project. The hooks on “Drip” and “She Bad” grate the nerves and nearly ruin the tracks. Similarly, the melodic background of “Thru Your Phone” seems to contradict the lyrical tone of the track, and ends up being only distracting.

   The features on this record are a bit of a mixed bag. SZA features on “I Do,” and as one would expect, she elevates the track significantly. The same is true for Chance the Rapper on “Best Life,” which is one of my favorite songs on the list. Kehlani’s feature on “Ring” is relatively inoffensive, but doesn’t really add anything beyond a catchy hook. 21 Savage’s feature on “Bartier Cardi” is, unsurprisingly, boring and irritating, but it doesn’t ruin the track. The only feature that accomplishes this would be the Migos feature on “Drip,” in which the group essentially takes over, treating Cardi like an afterthought on her own record and creating, by far, the worst track on the record.

   When it comes to Cardi B herself, though, listeners will likely be quite impressed. Her vocal is powerful and unique, allowing her to be extremely versatile in taking confident leads over a plethora of different instrumental styles.

   Lyrically, anyone previously familiar with Cardi B are likely not surprised by the lack of spins this record will receive from the local Christian radio station. Each verse is riddled with sexual themes and vulgar language, accentuated by interesting rhyme schemes. What she lacks in storytelling, she more than makes up for with attitude and word play.

   Overall, the record is solid! It won’t change the rap landscape or go down in history as a classic, but it will serve as an excellent jumping off point for what promises to be an exciting career.

6/10

Advertisements

Author: brendonsbeats

I'm a Sophomore at Middle Tennessee State University, studying audio-production while writing and playing music in Nashville. I love music more than anything else in the world, and I run this blog with the hope of introducing people to some great music that I love!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s